By Matt McCrady
I work at Holographic Label Conversion. I run press heat stamping labels, business cards, stickers, and magnets. I do a lot of work with holograms and heat stamping foil prints and/or designs on them. You must have a good eye to run my press. You have to pay a lot of attention to detail and be able to fix anything out of registration. My press has four heads and each with at least a dozen different ways to adjust it. Three of the heads are usually for foil stamping unless the material needs to be embossed. The fourth head is used primarily for die cutting. My press is the only one like it in the USA. It was made in England and it’s worth millions of dollars. That press is called a newfole press. We have another press that’s twenty feet wide it’s called a new era press. I usually don’t run that one. I really like my job.